Little Joule hosted a tea party yesterday that would have knocked the Famous 5’s socks off. Mmmm. I managed to tear myself away from the mini treacle tarts to rifle through their latest kids collection and to have a chat with the Creative Director Chloe Ward. “Country Heritage with a modern twist is at the brand’s core. People love to give Little Joule as gifts but there are some changes coming.” Ward told me. “There’s going to be a much broader selection next season and we’re going to offer clothing that is more affordable and accessible for everyday wear – so more jersey and leggings alongside our usual pieces.” Meanwhile, the current collection has some lovely bits and I was particularly impressed with the boys clothing. Check out the fur lined shirt and tweed coat below. Natty!
