Hey Niddle Noddle

Niddle Noddle shop front tote with illustration by Belinda Chen

If you’re going to open a shop in this day and age of extortionate rents and internet undercutting you’d better get it right. Niddle Noddle, the new kids lifestyle store in North London’s Crouch End has got it right with bells on. The shop is light, bright and airy, the staff say hello and SMILE (Something that other kids stores in Crouch End should really take note of), the stock feels fresh and interesting and everything is displayed really beautifully so that everywhere you look there is something to make you smile. Oh, and there’s a big yellow chute slide at the back for the kids to while away on while their parents shop. Yes, this is a kids shop that actually likes kids. A mixture of beautiful children’s clothing, books, stocking fillers, more substantial gifts, quilts and vintage toys this shop is worth a journey. Santa take note.