Giddy as a fish. On a merry-go-round. Blowing a kazoo. That is how I felt at the Boden press day this week . Not just because I three stepped it up three flights of stairs to get to it but because the kids collection was just so outrageously good. Gorgeous prints, neon accents, sandals that look like they could be by Pepe (note to self must order early to avoid disappointment this year) and just the right mix of vintage and contemporary. As usual the presentation was excellent with blown up images of Boden cuties on the walls and sofa, 60’s furniture and pops of acid bright formica. The creative team at Boden are spot on. Last season I was impressed, this season I am totally bowled over.
