When I write ‘Boden Press Day’ in my diary I always underline it at least twice and add several exclamation marks. And some stars. Forget a rail of clothes and a blink and you’ll miss it tray of canapés – when Boden throw a press day it is an extravaganza of the most brilliant set design, beautiful imagery and divine clothes. Oh, and lots of canapés. They must spend fortunes on these events but if the idea is to convey the joyful and creative spirit of the brand from first impression to very last stitch, it really is worth it. Here are my favourite pieces and favourite animals (real and knitted) from the day.
The wardrobe of joy…
Printed muslins = excellent baby gift
Johnnie Boden popped in with Scout. Aww!
Knitted creatures modelling Boden AW13 prints
I’ve put my name down for Boden School but I hear it is very oversubscribed
Essentials: socks, shoes, boots, vests and windmills
For the Babies:
For The Minis:
These wall mounted knitted heads and monsters/monkeys by Louise Walker, which appear throughout the Mini Boden campaign shots caused quite a stir. Love the Badger!